RAMI AL ALI
ROOTS
For Syrian-born designer Rami Al Ali, his love of refined
aesthetics began at an early age. His curiosity for fine fabrics and design led him
to study Visual Arts at the college of Fine Arts in Damascus, Syria, where his true
talent became apparent.
After astounding his professors with an
unorthodox presentation of the core curriculum, Al Ali graduated in 1995 and quickly
started his fashion career in Dubai and Beirut. It was in these two great cities
that Al Ali worked with some of the region’s leading fashion houses.
RAMI AL ALI
RISE
Established in Dubai in 2001, Rami Al Ali Couture entered the
fashion arena with bold creations and uncompromising couture designs. After a number
of inspiring fashion shows around the Gulf, Al Ali’s popularity spread and his
designs began to occupy the pages of leading fashion publications such as Vogue,
Harper’s Bazaar, Elle and Business of Fashion. The excitement continued and
garnered attention from global brands such as Swarovski, when Al Ali was selected to
be part of Unbridaled, a book published by the global Austrian crystal brand, with
revered couture veterans Giorgio Armani, Vivian Westwood and John Galliano, amongst
others. In 2006 Al Ali was asked by La Mode En Images to be part of the Asian Games
opening ceremony in Qatar.
Later on, the house collaborated with many notable artists, such as the architect
Viktor Udzenija designing an installation in Dubai Design District, but also brands
such as Jewelry designer Nadine Kanso, international high street giant Charles &
Keith, the private airline Royal Jet, and fine jewellery brands Bulgari, Cartier,
Van Cleef & Arpels and Messika.
RAMI AL ALI
JOURNEY
Al Ali’s ultimate breakthrough came in 2009, when he was
invited as a guest member of Alta Moda Alta Roma, showing his Spring-Summer Couture
collection on the official couture week calendar. This further strengthened
relationships with the European fashion media and his success was reaffirmed when
The Middle East Magazine named him as one of the top 50 most influential
Arabs.
In January 2012, Al Ali debuted at Couture Fashion Week in Paris,
showcasing his Spring-Summer 2012 collection. With a series of collections, Al Ali
has successfully built and maintained a brand that exhibits unique craftsmanship and
a vision of creativity.
To address the shift in the fashion industry, Rami Al
Ali launched Rami Al Ali White in 2020. The collection is an annual edition of
ready-to-wear evening and bridal designs that prioritize longevity and condemns
overproduction.Today, Al Ali’s designs are synonymous with creative artistry,
modern elegance and sought-after socialites and international celebrities including
Aishwarya Rai, Beyoncé Knowles, Chanel Iman, Eva Longoria, Googoosh, Helen Mirren,
Nawal Al Kuwaitia, Isabeli Fontana, Jennifer Lopez, Kelly Rowland, Kerry Washington,
Mandy Capristo, Mona Kattan and Youssra, amongst others.
RAMI AL ALI
VISION
Through his success, Rami Al Ali goes beyond fashion to support
his life passion and brand DNA dedicated to art and uplifting women.
Since
2017, Al Ali honors his commitment to the next generation of young couturiers with
his mentoring program at the prestigious ESMOD Fashion Institute in Dubai, providing
the opportunity for Undergraduates to develop their own capsule collection through
an internship at the Rami Al Ali atelier.
In 2019, The designer took part of
the non-profit organization Atassi Foundation exhibition in Dubai that aimed to shed
light on the early beginning of the women’s art movement in Syria, emphasizing the
immense role female artists played in shaping the nation’s art scene.
Al Ali
is also collaborating with Dubai Design & Fashion Council (DDFC) as a Mentor to help
elevating local and regional talent in the Emirate and support the development of a
sustainable industry.
